Digital Marketing Experience Lead
Your Opportunity
The Marketing Experience Team (MXT) sets the experience standards, patterns, and guidance that enable teams across the company to deliver consistent, high-quality client experiences at scale.
As the Digital Marketing Experience Lead, you will own and evolve marketing experience standards across channels (web, email, mobile app, and social). You’ll operate as a strategic advisor—translating complex UX, content, and technology concepts into clear best practices that accelerate delivery and improve consistency across experiences. This is a senior, highly cross-functional role focused on influence, enablement, and adoption (not day-to-day channel execution).
What You’ll Do
- Own and evolve marketing experience standards across digital channels (web, email, mobile app, social).
- Act as a strategic advisor and consultant to web, email, and digital marketing teams—guiding decisions toward consistent, client-centered experiences.
- Translate complex UX, content, and technology topics into clear standards, patterns, and best practices that teams can apply quickly.
- Partner cross-functionally to enable faster, more scalable experience delivery through reusable guidance and frameworks.
- Influence adoption of standards through enablement, communication, and stakeholder alignment (success measured by consistency and uptake, not direct execution).
About the Marketing Experience Team (MXT)
- Defines and unifies digital experience standards across channels to ensure consistency in look, feel, UX, and design practices.
- Sets channel requirements and guidance spanning web, email, mobile app, and social.
- Builds scalable assets—design systems, templates, modules, and reusable components—plus tooling and frameworks used by marketing teams at scale.
- Supports a large footprint including ~28 websites and high-volume email programs across the organization.
What you have
- 10+ years of relevant experience spanning UX design, interaction design, content strategy, and/or digital marketing experience roles.
- Demonstrated experience influencing experiences across multiple channels (email, web, mobile app).
- Strong expertise in content strategy and structure, information architecture, and taxonomy.
- Experience leveraging and advancing design systems; proficiency with Figma.
- Comfortable operating as a technology-savvy strategist—you understand (conceptually) how front-end/back-end systems, authoring tools, and MarTech platforms work (coding not required).
- Ability to communicate clearly and build alignment across functions through guidance, standards, and enablement.
Preferred Qualifications
- Experience creating standards, templates, or reusable components that enable other teams to deliver at scale.
- Familiarity with AI capabilities and practical applications that support client-facing experiences, workflow acceleration, and content discovery.
- Experience partnering with vendor teams and/or working in large, matrixed enterprises.
What’s in it for you
At Schwab, you’re empowered to shape your future. We champion your growth through meaningful work, continuous learning, and a culture of trust and collaboration—so you can build the skills to make a lasting impact. Our Hybrid Work and Flexibility approach balances our ongoing commitment to workplace flexibility, serving our clients, and our strong belief in the value of being together in person on a regular basis.
We offer a competitive benefits package that takes care of the whole you – both today and in the future:
- 401(k) with company match and Employee stock purchase plan
- Paid time for vacation, volunteering, and 28-day sabbatical after every 5 years of service for eligible positions
- Paid parental leave and family building benefits
- Tuition reimbursement
- Health, dental, and vision insurance