Manager Brand Expression & Activation

Your Opportunity

Schwab remains committed to providing increased visibility to career growth opportunities and job requirements. This posting announcement is part of increased transparency and while all qualified applicants will be reviewed and considered, this organization has a preferred candidate identified for this role.

At Schwab, you’re empowered to make an impact on your career. Here, innovative thought meets creative problem solving, helping us “challenge the status quo” and transform the finance industry together.

We believe in the importance of in-office collaboration and fully intend for the selected candidate for this role to work on site in the specified location.

The Brand Manager, Brand Expression & Activation helps turn the firm’s brand vision, visual standards and brand-expression priorities into clear, coordinated initiatives that can be understood, adopted and brought to life across the organization.

This role serves as a primary point of connection for Brand Expression, working closely with brand designers, visual asset teams, integrated production, UX, marketing partners and outside agencies. The Brand Manager brings together the background, business context, use cases and contributors needed to move an initiative forward—from the initial request through recommendations, alignment and activation.

The ideal candidate combines strong organizational and communication skills with a sophisticated understanding of visual brand expression. This person should be comfortable leading conversations, shaping presentations, developing a compelling story around the work and helping partners understand how brand decisions translate into practical applications.

Description

• Lead Brand Expression initiatives from intake through recommendation, alignment and activation, bringing together business context, partner needs, use cases and the right contributors to move work forward.
• Support firmwide visual-brand programs, including photography, illustration, motion and other visual-identity initiatives, by helping define needs, document applications and connect creative assets to broader business uses.
• Coordinate input from Brand Design, Asset Management, Integrated Production, UX, agencies, vendors and marketing partners to ensure recommendations are clear, actionable and aligned to the Schwab brand.
• Support merchandise, events and other tangible expressions of the brand by helping organize priorities, evaluate opportunities and connect individual concepts to the broader brand experience.
• Develop presentations, talking points, summaries and recommendation materials that make complex inputs easy to understand for creative teams, business partners and senior leaders.
• Provide practical brand guidance, help partners navigate resources and review processes, and identify recurring needs, gaps or opportunities to improve tools, standards and ways of working.
• Build trusted relationships across internal teams and external partners while representing the Brand Expression point of view.

What you have

To ensure that we have fulfilled our promise of "challenging the status quo," this role has specific qualifications that successful candidates should have.

Qualifications

• Bachelor’s degree or equivalent experience in communications, marketing, advertising, brand management, design, visual communications or a related field.
• Typically three or more years of experience in brand management, account management, marketing, creative services or a related role.
• Strong written, verbal and presentation skills, with the ability to translate complex information into clear, compelling recommendations.
• Experience leading cross-functional initiatives and working with creative, production, UX, agency, vendor, marketing and business partners.
• Strong visual fluency and understanding of how photography, illustration, typography, motion, digital experiences, merchandise and physical environments contribute to a cohesive brand experience.
• Ability to evaluate creative work and provide thoughtful, practical brand guidance without serving as the designer or creative director.
• Strong organizational skills, with the ability to manage multiple contributors, inputs, decisions and timelines in a large, matrixed organization.
• Experience with brand standards, asset libraries, creative guidelines, presentation development or agency/production workflows is preferred.

Key Attributes

• A natural connector who enjoys bringing people and ideas together.
• Visually aware, curious and attentive to detail.
• An effective storyteller who can make the work understandable and relevant.
• Comfortable taking ownership and creating clarity when the path is still forming.
• Collaborative and relationship-oriented, with an account-lead mindset.
• Able to balance the needs of individual partners with the consistency of the broader Schwab brand.
• Practical, organized and focused on helping good ideas become usable, adoptable expressions of the brand.

In addition to the salary range, this role is also eligible for bonus or incentive opportunities